The Power of Place
The frontiers of the digital world are largely destinations of the imagination, and as a leading digital agency LBi has a history of thinking ahead of the creative curve, generating ideas that have broadened the boundaries of modern interactive marketing.To connect with those around us, we issue quarterly snapshots of our evolving thought on interactive advertising and our efforts to shape and reshape compelling brand stories. This quarter we explore the notion of place, and how we conjure conceptual environments for client brands to uniquely fulfill consumer aspirations...
About Us - LBi Atlanta an Interactive Advertising Agency
LBi Atlanta - From Atlanta to Amsterdam, LBi has more than 1,600 employees in 33 offices distributed globally, making us one of the largest full service digital agencies in the world. In addition to our own unique, local resources and expertise, we have direct access to a worldwide platform of strategic, creative and technical talent to call upon at any moment. Wherever we work, our enthusiasm for our clients is driven by a passion for their brands and products, regardless of their presence in the public mind. After all, its our job to put them there.
Search and Media
The who, what, when, where, and how of brand visibility. Our Search & Media team find, identify, lure, and track customers, crafting the strategies that improve the volume and quality of our client's web traffic, and ensuring that their interactive advertising pays dividends. From paid search and search engine optimization to campaign management, analytics, media planning and buying, we keep tabs on every customer touch point and mine data to generate ideas for new ones. All in the service of managing a brand's connection with its customers.
Not everyone gets technology, but we all know our livelihood depends on it. Thankfully, our full service digital agency brings a staggering range of expertise to each project, from global systems integration, programming applications, building sites, delivering CMS and database solutions, to challenging the limits of flash, flex and client-side technologies. We follow industry best practices in the assessment, qualification and development of digital delivery platforms, and all of our choices flow from a commitment to fulfill our client's objectives and the potential of their interactive advertising.
Amorphous. Elusive. Exhilarating. Sometimes antagonistic. Creativity is the muse that animates every discipline, and is the one thing we all strive to capture. We pursue the creative impulse wherever it leads, sure that the reward is worth the risk. As a full service digital agency, our mix includes creative directors, art directors, designers, animators, content strategists and writers, and producers. Together we form a wellspring of inspiration, driving award-winning results through the development and execution of big, hairy, audacious ideas.
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